To enter this growing market, here are some tips on how to do it.

   1.Research your market niche: Identify a niche where there is demand but also a space to stand out. Research your competition and understand the needs of your potential customers.

2. Create a solid sales platform: This can be your own online store, a page on an e-commerce platform such as Amazon, eBay, Ali Express, Shein among others or even selling through social networks such as Instagram or Facebook.

3. Differentiate yourself with your brand: Develop a unique brand identity that resonates with your audience. This includes logo design, colors, brand voice and customer experience.

4. Optimize for mobile devices: Make sure your retail platform is optimized for mobile devices, as more and more people are making purchases from their smartphones.

5. Create quality content: Generate relevant and quality content that attracts your audience and keeps them engaged. This can be through blogs, videos, social networks, etc.

6. Offer excellent customer service: Customer satisfaction is key to online success. Respond quickly to inquiries, offer an easy and transparent checkout process, and try to exceed your customers' expectations whenever possible.

Remember that success in the online marketplace does not happen overnight, but with perseverance, dedication, and a solid strategy, you can build a successful business.

Translated by: A.M