Stephanie Mena, marketing manager of the Instituto Hondureño de Turismo, shares Honduras' enthusiasm for participating in the Central America Travel Market 2024 Fair, after its pause due to the pandemic.

Honduras offers a wide range of tourism options, including beaches, nature tourism, adventure, archeology, and religious tourism, among others. The aim is not only to promote individual destinations, but also to encourage interconnected tourism, allowing visitors to explore several countries in the region on the same trip. Emphasis is placed on the geographic proximity between countries, such as El Salvador, and collaboration with travel agencies is highlighted to promote this multi-destination vision.

The participation of the media is crucial to disseminate the tourism offer of Honduras and the region in general. It is recognized that successful promotion depends largely on collaboration with the media. Expectations for the fair are positive, with the opportunity to establish new alliances and promote Honduras' tourism products.

In addition, it is proud to announce that Honduras will be the host country for the 2025 edition, which represents an exciting challenge and an opportunity to welcome wholesalers, entrepreneurs, and journalists from all over the region. This announcement reflects Honduras' commitment to promoting regional tourism and its ability to lead initiatives in the Central American tourism industry.

Translated by: A.M