In this activity participated members of the legal technical team of the Sanctioning Court of the Defensoría del Consumidor and virtual attention of this institution, as well as representatives of academia, suppliers, and consumers.

"It is important that in different areas of the market we can protect the rights of consumers. E-commerce has increased since the pandemic and has grown at an accelerated rate and the Defensoría del Consumidor has competencies in aspects related to information, advertising, e-commerce, and termination of contracts, among other aspects", said Salazar.

On the subject, the Conferencia de las Naciones Unidas sobre Comercio y Desarrollo (UNCTAD) identifies some advantages on the use of new digital technologies, especially those related to artificial intelligence, such as convenience and efficiency for transactions and the acquisition of goods and services, as well as for the resolution of consumer disputes through the online platforms of protection agencies.

"Regarding Artificial Intelligence, we are sharing different regulatory developments. As an institution we are alert to receive complaints from consumers and to attend to cases that arise in the face of infringements", said Salazar.

Translated by: A.M