Toledo, the flagship brand of Corporación Multi Inversiones (CMI), has been offering its delicious flavor and unquestionable quality to thousands of families in the region for more than 50 years, providing protein for daily meals in every Central American home.

Today, Toledo surprises all its consumers with the launching of its new portfolio of hams and sausages without nitrites, colorings and artificial preservatives, in addition to renewing its packaging by adding hermetic resealable seals.

Always maintaining its characteristic flavor, Toledo presents an alternative that responds to the needs of thousands of families, introducing to the market its new line of products that includes: Smoked Ham, Virginia Turkey Ham, Cocktail Sausage, Frankfurt Sausage and Turkey Sausage under a healthy concept that offers a balance between flavor and wellness.

 "We have managed to develop this initiative with the integration of an entire research team and advanced technology, allowing us to create a portfolio that is at the forefront of the needs of thousands of families who share our products on the table every day, eliminating nitrites, preservatives and artificial colorings, without leaving aside our characteristic flavor and the practicality of Toledo products", said Carlos Ruiz, Toledo's Brand Manager.

Toledo's new line of products is already available in all supermarkets in the country, being the ideal option for all those people looking to take care of their diet with more natural options, thanks to its new technology, which eliminates the need for preservatives, preservatives, artificial colorings and nitrites, in addition to maintaining the flavor and nutritional qualities of Toledo's sausages.

"We have managed to develop this initiative with the integration of an entire research team and advanced technology, allowing us to create a portfolio that is at the forefront of the needs of thousands of families who share our products on the table every day, eliminating nitrites, preservatives and artificial colorings, without leaving aside our characteristic flavor and the practicality of Toledo products", said Carlos Ruiz, Toledo's Brand Manager.

Toledo's new line of products is already available in all supermarkets in the country, being the ideal option for all those people looking to take care of their diet with more natural options, thanks to its new technology, which eliminates the need for preservatives, preservatives, artificial colorings and nitrites, in addition to maintaining the flavor and nutritional qualities of Toledo's sausages.

"With more than 50 years in the salvadoran market, Toledo is always in constant evolution to bring quality products and new solutions inspired by the passion we feel for our consumers, while maintaining the characteristic flavor of the brand. Therefore, this line of sausages appeals to healthier and natural characteristics, achieving a balance between flavor and wellness, with the aim of continuing to accompany thousands of families and friends who show their love by offering the best in every meal to their loved ones", said Nancy Paz, Marketing manager Category CMI Sausages.

Translated by: A.M