The dynamic is simple: the customer buys an item of the Saba, Tena and Nevax brands, deposits it in the mailboxes identified in Walmart stores and Essity contributes the same amount of products delivered.

This campaign will be in force from july 31 in Walmart stores in Costa Rica, Honduras, Guatemala, El Salvador and Nicaragua and will end on september 26.

The collected product is removed from supermarkets on a weekly basis by personnel from the Food Bank of the country's social organization and is delivered to vulnerable families, as part of the donations collected and distributed by the Food Banks.

"For Walmart, contributing to the development of the communities where it operates is of great importance.  Therefore, it invites its customers to come to the stores and support this initiative", said Sandra Cáceres, Walmart's Corporate Affairs Coordinator in El Salvador.

Walmart is a founding partner of the region's Food Banks and their main donor. In 2022, the company donated more than 7,000 tons of food and basic necessities in the region, benefiting more than 357,000 people. In the case of El Salvador, donations of basic necessities amounted to 321,000 kilos, benefiting 42,000 people.

"The alliance between Walmart and Essity seeks to develop corporate social responsibility projects that support the work of institutions that help improve the welfare of Central American families. This particular project aims to encourage customers to support the laudable work done by the Banco de Alimentos and benefit families in vulnerable communities", said Andrey Leal, Essity's Customer Marketing CAM manager.

Walmart constantly seeks alliances with commercial partners to carry out projects that have a positive impact on communities, and in cases such as this, where customers are involved so that they can be part of the initiative and make their contribution.

The multiple actions that Walmart generates to benefit the communities where it operates are part of its strategy to become a regenerative company.

Translated by: A.M