Design the strategy: it is the action plan that will allow you to achieve your proposed objectives. Probably at this point in the development of your business, you already have a close idea of the type of customers you want to reach.

However, it is necessary to go deeper into their information consumption habits, the social networks they frequent, and the channels through which they would like to know information about your product or service.

In this way you will be able to determine, for example, what type of format or pieces to use to disseminate information such as videos, photos, infographics, among others.

Determine which digital tools you can use: Once you know the information consumption habits of your potential customers, you can determine what digital tools you can use to reach those customers.

One of the basic tools is the website, which is a "presentation sheet" of your company and your product or service to your customers.

Depending on your needs and budget, you can create your web page using free online tools or use expert marketing agencies.

Use social networks: Determine which social networks may be appropriate for sharing information about your products or services. Keep in mind that different segments of the population prefer different social networks, and the content used on each is different.