Bancoagrícola is firmly committed to providing quality, standardized and innovative financial products for all market segments.

This alliance began twenty-five years ago, under the bancassurance marketing model, with two life insurance products with broad coverage and easy contracting. Since then, the portfolio has been renewed, expanding the range of products, coverages and benefits. The sales channels have also been diversifying and in the medium term the marketing of insurance will be expanded to new channels.

This is consolidated through two new products that have been added to Bancoagrícola's insurance portfolio, always with the protection of the financial health of salvadorans in mind.

These new products are focused on mitigating the risks associated with credit and debit cards.

The first insures the debt and the second covers unrecognized purchases derived from theft, fraud or loss.

"At Bancoagrícola we have a purpose, which is to promote sustainable development for the well-being of all. Achieving this is a great challenge, and for this, we seek allies with experience and trajectory in the salvadoran market, such as Asesuisa. Together with them, we are expanding our insurance offerings to our clients, which will allow them to guarantee their financial wellbeing and that of their families while enjoying every moment", said Rafael Barraza, Executive President of Bancoagrícola.

For both Bancoagrícola and Asesuisa, people are at the center of everything they do; therefore, in their portfolio they offer product options that protect the life and health of salvadorans.

Likewise, there is insurance that is associated with the loans that are contracted with the bank.

This value offer has affordable premiums, comprehensive coverage and the backing of Asesuisa's track record and experience.

"Bancoagrícola and Asesuisa have a long history of collaboration, through which we have managed to make insurance more accessible to salvadorans, improving the culture of prevention and financial inclusion of the salvadoran population. Asesuisa will continue to expand its product portfolio and strengthen its service channels, now backed by the regional strength of Grupo Ficohisa”, said Enzo Bizzarro, CEO of Asesuisa.

"Bancoagrícola leads the banking sector in El Salvador; with a history of more than 68 years, it has been characterized by its solidity and prestige. The strategic alliance with Asesuisa, a robust brand and reference in its sector, reaffirms to offer a broad portfolio of life, health and assistance insurance, today with the support and experience of Grupo Ficohsa”, concluded Luis Atala, corporate vice president of Grupo Ficohsa.

The two new insurances are already available at all Bancoagrícola branches.

Translated by: A.M