Holcim joins the enthusiasm of soccer lovers as an official sponsor of the historic match between El Salvador's national team and Inter Miami, a team with stars such as Lionel Messi, Luis Suárez, Sergio Busquets and Jordi Alba.

This luxury spectacle, which Holcim sponsors as a gift to the soccer passion of salvadorans, will be a new page in the sports history in which this company has been present through its cements and concretes, with which hundreds of recreational spaces have been built throughout the national territory, from community courts to the monumental Estadio Cuscatlán, where this soccer game will take place on january 19.

"At Holcim we have been witnesses and a fundamental part of the history of El Salvador since 1949. This sponsorship is not just about soccer, it is about being part of the moments that unite the country and the consolidation of our commitment that goes beyond the construction of sustainable cities; it is also about building memorable moments for salvadorans”, said Rodrigo Gallardo, CEO of Holcim El Salvador.

"We are building emotions, building good moments and making a dream come true for many soccer fans who will be able to see the 8-time Golden Ball winner Lionel Messi and other stars of the Inter Miami team facing our salvadoran national team, who we know will also leave their shirt on the field to give their fans a luxury show", said Claudia Castillo, Holcim's Chief Marketing Officer.

This 2024 Holcim celebrates 75 years of operations in El Salvador, so it decided to start the long list of surprises and promotions by being part of this sporting milestone that reinforces the company's connection with the country's history and being present at the most significant moments. "It is an opportunity to thank and recognize our most loyal customers and allies for their preference, as well as our employees whose commitment keeps Holcim as a leader in innovative and sustainable solutions for construction and as a company admired for its organizational culture", said Jorge Scull, commercial manager of Cemento y Disensa.

Translated by: A.M