In addition, to reward the loyalty of its customers, the company announced the upcoming launch of a major promotion, in which the grand prize will be a new house.

"Under the slogan '75 years building El Salvador with you' we have been part of our development and the construction of dreams and projects that are part of the country's history and our personal stories; that is why we decided that our main prize should represent that place that provides security for families, where happy moments are shared and where the best memories are created: our house, our home", explained Claudia Castillo, Marketing Director of Holcim El Salvador.

The promotion is aimed at cement customers who buy through the more than 870 participating hardware stores, including all Disensa branches throughout the country. All of them, for every five bags of Fuerte or Maestro cement they buy, will be given a coupon that they can fill out and deposit in the mailboxes located at the same point of sale to participate.

"Our customers will be able to deposit their coupons between april 2 and july 15, 2024 with their personal information", said Claudia Castillo.

Likewise, concrete customers will be able to participate for their purchases through an electronic number, with the grand prize being an all-inclusive vacation package to Cancun, Mexico.

As part of the promotion, they will also be giving away an ISUZU D-Max 2024 all-terrain pickup; in addition, 10 people will have the opportunity to win a Yamaha Crux motorcycle and 10 43-inch Smart TVs.

The raffle will be held on July 30, 2024. Holcim has a wide variety of cements for every need, highlighting the range of ECOPlanet cements in its varieties Fuerte, for general use, and Maestro for masonry work.

Both are characterized by their low CO2 footprint of up to 40% compared to conventional cements.

In addition, it offers a wide range of ready-mix concrete with formulations developed to meet the new challenges of the industry, along with punctual delivery and excellent customer service.

The ECOPact range of concretes promotes sustainable construction, since in addition to having a lower carbon footprint, some varieties can include recycled materials in their mix, always guaranteeing quality and resistance. Both Holcim cements and concretes have Environmental Product Declarations that guarantee their sustainability.

Holcim has left its mark not only in construction projects, but also in the generation of direct and indirect jobs, labor technification and sustained investment of millions of dollars annually to continue growing and expanding both its portfolio of solutions and its geographic coverage to be closer to its customers.

"On behalf of the more than 675 people who make up the great Holcim El Salvador team, we thank all salvadorans for making Holcim the indispensable partner for their projects.

Today we reiterate our commitment to continue accompanying them with construction solutions produced locally with the global support of the Grupo Holcim", concluded the brand representative.

Translated by: A.M