This meeting becomes the space in which businesswomen, executives, entrepreneurs, trade union leaders, national and international speakers share experiences, new trends, thus raising the discussion on women's leadership in different spheres and the current situation in the country and the world.

The Women's Leadership Forum, to be held at the Sheraton Presidente Hotel, will have the participation of prominent national and international businesswomen, women decision makers, high level executives, entrepreneurs, specialized speakers, union leaders and leaders in different sectors of El Salvador, and will have, as special guest, the renowned journalist, businesswoman, writer and winner of three Emmy Awards, Maria Celeste Arrarás. She was the host and editorial director of Telemundo's show, Al Rojo Vivo.

Since August 2021, she has been working for CNN en español where she hosts the program "DocuFilms con María Celeste Arrarás", in prime time.

Claudia Durán, Regional General Director for North America and General Director Endeavor Miami, Florida, a successful salvadoran entrepreneur, will give a keynote speech: Without entrepreneurial vision you will not be able to scale your venture into a real business; Mariela López de Domínguez, Director Marketing Network Orchestration Latam, Coca Cola, will give a keynote speech: Women leaders: How are they changing the business world? Natalia Guerra, Creative Director and Designer House of Serena, who will give the conference: Entrepreneurship and Mental Health: Managing Anxiety, as well as high-level specialized forums, among other activities, as well as an exhibition space for products and services.

The Women's Leadership Forum will allow participants to learn about experiences to discover within themselves, how to be an ingenious person, exploiting their skills and potential. To this end, speakers, businesswomen, professionals, and specialists will share their experiences and how business acumen becomes a strategic skill that allows learning to make better decisions to be a leader in any sector.

In addition, it seeks to analyze aspects related to personal development from a leadership vision, new trends, expert recommendations, among others, through keynote lectures, mentoring, masterclasses and discussion forums.

For several years, ASI has been working to train Salvadoran women by expanding their competencies.

With the Forum it is directing this effort to contribute to the empowerment of women so that they can also be creators of new businesses, new initiatives, design new products, and to strengthen the role of women in the industry and in El Salvador. The guild supports the development of the potential of women who are increasingly making their way. As of May 2023, according to official data, there were 74,933 women working in the industry, which represents 41% of the total number of employees in the industry.

The participation of women in the workforce contributes to the growth and development of our country.

Translated by: A.M