It also notes that as the countries of the region have opened their economies, the traditional channels of purchase grew between 10 and 140% approximately, without abandoning the digital channels.

Argentina

For the Argentine country, the devaluation of the Argentine peso impacted the normal development of sales. For this reason, all categories, except smartphones, had a negative performance. Thus, the sale of smartphones achieved a growth of 6%, in the case of traditional channels showed a growth of 44% over the same period last year.

Brazil

The market showed a growth of 8%, compared to the same period of 2020. As an example hot beverage machines became the product with the highest growth with 18%, while tablet sales presented lower sales, reflecting a 31% drop and traditional and online sales grew by 10% and 6% respectively.

Chile

The southern country showed a market growth of 34%. Home audio systems and desktop computing are the products that recorded the highest growth in sales with 152% and 103% respectively. The printer segment continues to be the product with the lowest acquisition with a decrease of 39% compared to the same period of 2020. Chile had an increase in traditional sales with a growth of 140%.

Colombia

For the coffee-growing country, market growth is evident with 12%. Home audio systems and smartphones were the best-selling items growing 38% and 20% respectively. Traditional sales also managed to grow 27% compared to 2020.

Peru

Finally, the andean country maintained a modest growth of only 1%. Desktop computers are the best-selling product with an increase of 118%. In second place, printers showed an increase of 78%, occupying the second place. The sale of televisions showed a drop of 22% compared to 2020, and online sales showed an evolution of 9%.

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