The initiative, which took place from august to october of this year through specialized talks and recycling days, had as its main objective to raise awareness among young university students about the importance of sustainability and the correct disposal of unused electronics.

The tour included several renowned educational institutions, such as the Escuela de Comunicación Mónica Herrera (ECMH), the Escuela Superior de Negocios y Economía (ESEN), the Universidad Dr. José Matías Delgado (UJMD), the Universidad Don Bosco (UDB) and the Universidad Centroamericana José Simeón Cañas (UCA). During these talks, the need for an active commitment to e-recycling as part of a sustainable future was highlighted, as well as the importance of communication and environmental leadership.

In addition to the lectures, recycling days were held in collaboration with the participating universities, where students and staff had the opportunity to recycle their obsolete or unused electronic devices for proper handling. 

A highlight of the tour was the collaboration with the ECMH in organizing a photography contest with an anthropological focus. The purpose of the contest was to raise awareness of sustainability and electronics recycling through the artistic and creative perspective of the students of the renowned institution.

In addition, as part of this tour, a forum will be held at the UCA on the challenges of electronics recycling in El Salvador. The event will take place in mid-October and will include the participation of DELSUR, AmCham, Zartex, FUNDEMAS, Ternova, Banco Atlántida, the Centro Nacional de Producción más Limpia (CNPML) and the technology manufacturer Logic, who are allies of the recycling program Cambiá a Verde. This forum will provide a space for the exchange of ideas and solutions regarding the current challenges in electronics recycling in the country.

"The active participation of young people in these issues is of vital importance to Movistar. We need a new green generation that understands the need for recycling to protect the environment and natural resources. 'Cambiá a Verde' is a program that reflects our commitment to sustainability and the future of the planet", said Eduardo Solórzano, director of Corporate Affairs of Movistar El Salvador.

"Cambiá a Verde" is part of Movistar El Salvador's ISO 14001:2015 Environmental Management System, making it the only telecommunications company in the country to have this certification. The company, acquired since january 2022 by General International Telecom (GIT), has a new vision to lead the industry as an innovative operator that offers high quality services and is also aware of the need for a sustainable future.

This tour of universities marks a milestone in the company's green transformation as a national benchmark in environmental practices. In addition to this work with universities that will be constant and permanent, the company will begin working with public schools in the country, as it responds to the company's sustainability objectives in environmental, educational and equality issues. Movistar El Salvador reaffirms its commitment to connect with society through its New Network, which is not only the most modern and the greenest, but also the most human.

Translated by: A.M