WE3A is present in 6 countries in the region, executed regionally by Thunderbird School of Global Management of Arizona State University, which has overseen the creation of all the training material used.  This project has three main pillars (Aspire, Activate and Accelerate), which seek to strengthen small and medium-sized enterprises (SMEs), whose owners or directors are women, by promoting more opportunities through gender-sensitive investment and providing training to increase their business competitiveness.

This is the third graduation since the project began and each ceremony seeks to celebrate and recognize the achievements of the entrepreneurs who complete the four modules that are part of the component: Dreambuilder, Value Chains, Financing your Dream and Resilience. Each module prepares the participant to develop or strengthen her business plan, and to leave the program strengthened to manage her business ventures and apply for financing or business opportunities.

During the event, the expert consultant Cinddy Fernandez, CEO of Global ESCOM, gave a lecture on "Activating genius through innovation". In addition, attendees were able to learn about success stories with participants of the Activate Component who won the Pitch Competition, a competition in which the five best growth plans presented by entrepreneurs who participated in the component, held in march, were awarded.

In 2023, two graduation ceremonies were held, the first in october in San Salvador, and the second in San Miguel, graduating 197 participants in the Componente Activar. This component uses digital tools that facilitate the participation of numerous SMEs led by women in the region and will increase the capacity of local partners, who will be able to continue accessing digital resources after the end of the project.

WE3A will continue to offer training in El Salvador until april 2025, through its Componente Activar, aimed at companies seeking to create or strengthen their business plan. It is a free, online program, but with close support from Voces Vitales and the  Cámara de Comercio. Those entrepreneurs interested in participating, or partners who want to join, can write to This email address is being protected from spambots. You need JavaScript enabled to view it.

Camarasal

The Cámara de Comercio e Industria de El Salvador is the most representative business association in El Salvador, with more than 108 years of promoting and permanently defending the free enterprise system, promoting national unity and business development with social responsibility.

Voces Vitales El Salvador

Voces Vitales El Salvador (VVES) seeks to empower salvadoran women, through the strengthening of their personality, knowledge, skills, abilities and competencies, thus facilitating their access to better economic opportunities. It represents Vital Voices Global Partnership based in Washington, D.C., founded by Hillary Clinton and Madeleine Albright, which is present in 144 countries worldwide.

In El Salvador, it works to provide management skills to improve the business of women entrepreneurs who own MSMEs. It has a Network of Businesswomen and carries out Business and Corporate Mentoring Programs for career plan development and customized training programs for the personal and professional growth of Salvadoran women in person or virtually, through its e-learning platform, Business Academy of MSMEs Led by Women.

Translated by: A.M