Grupo AGRISAL through its shopping centers Plaza Mundo Soyapango and Plaza Mundo Apopa remain in the preference thanks to the different experiences in each visit, which translate into 2.5 million visits per month.

"Our soul is our employees and thanks to their effort and attention to detail we have received this recognition. We are proud to see how in Plaza Mundo, after 20 years we continue to write a history of development, pride and dynamism. We will continue to drive progress for our allies, clients and visitors by promoting inclusive development and transforming the cities in which we intervene into thriving areas". Ely Madrid, Plaza Mundo Brand manager, commented. "With this award we reiterate our commitment to always provide the best experience in every visit of our customers", reiterated the manager.

About the research

To reach this conclusion, 7,500 thousand evaluations were made among the salvadoran population, in major cities and the interior of the country, with a margin of error of 1% and a confidence level of 95%. This metric includes the evaluations that consumers make through 4 pillars: brand, product, interaction and feelings.

The people interviewed for the research were men and women over 18 years of age, who evaluated the shopping centers they visit most frequently, in a structured questionnaire lasting 3 minutes. After analyzing the results collected by MARKETINGPLUS, Plaza Mundo was placed as the winner over its other competitors.

"Let's remember that the customer experience is the memory that is generated in the consumer's mind as a consequence of their relationship with the brand", said Gerardo Machuca, Founder and CEO of Marketing Plus.

Translated by: A.M