This Super Repuestos campaign is under the concept " Tenía que ser mujer, y ser mujer es...”..." “Tenía que ser mujer” is a phrase that has been used to negatively label women in the automotive industry, a sector that has historically been dominated by men.

Through this initiative, we seek to make visible, raise awareness and positively influence the importance of the female gender on the road, and demystify road taboos towards gender. Thus, this is an opportune moment to make visible a recognition to all women as a vital component of the engine that drives society.

That is why Super Repuestos has devised a series of actions at the public opinion level to put in conversation and with facts, presenting in an institutional communication campaign, profiles of professional women who are examples of overcoming, commitment and determination in different social environments.

It is important to note that internally at Super Repuestos the role of a woman has been fundamental since the company was founded.

That is why inclusion and equal opportunities have always been present for more than half a century within the culture of this iconic company in the automotive industry in the region.

In march, as part of the actions towards the public, a workshop will be led by Alejandra Hartman, known as Lady Fierros, an international reference who, in addition to being an entrepreneur, communicator and influencer, is a professional automotive mechanic who has specialized in supporting other women in the world to participate with confidence in this fascinating world of automobiles.

The workshop aims to reinforce, demonstrate and educate on important aspects that every woman should know when a vehicle is a fundamental part of her life.

This activity has been called TENIA QUE SER MUJER..... "EL MOTOR QUE CONQUISTA CAMINOS" for responsible women behind the wheel will take place under the virtual modality of a live streaming event, on wednesday, march 23rd at 6:00 pm in the evening, aimed at the general public, the community of followers of Super Repuestos, and women interested in the subject.

With this, Super Repuestos reaffirms its leadership not only within the automotive industry, but also in matters of social sensitivity, "We know that the DNA of a woman is to be careful, with her family, with her friends, with all the people around her, it is in her DNA to make decisions to take care of her economy, to overcome every obstacle, to overcome every adversity, because the DNA of a woman is to go out on the road to her work every day", said Karen Vanessa Deras, Corporate Communications Manager of Super Repuestos.

The “Tenía que Ser Mujer, y ser mujer es” campaign opens the doors to a pillar that Super Repuestos will maintain within its communication strategy because every day the importance of women within the automotive industry is more relevant, an aspect that is shown today where more than 14, 500 women have a driver's license, according to the transparency source portal issued by the Vice Ministry of Transportation. For Super Repuestos it is essential to promote a social awareness where it is recognized that on the road we are all equal and if we all drive with respect and tolerance we are on the right track.