Follow the business plan: at the beginning you had to elaborate a business plan to establish the objectives, deadlines, goals, human resources, among others, related to your new business. Do not let this document be just a piece of paper, but try to use it as your company's navigation chart. You can modify it as you go along, but undoubtedly, this will be one of the best ways for you not to fail in your company.

Take care of your finances: it is a golden rule not to spend more than you have. Be very careful with your finances, do not make senseless expenses, and define clear limits regarding your company's expenses. Even if you have an accountant or administrator, be aware of what is happening with your money and with your company itself.

Take care of your customers: Customers are the raison of any business. Therefore, one of your priorities should be to serve them with a high degree of professionalism and quality, providing excellent service before, during and after the sale. If you have happy customers who return to your business for more of your good or service, you will probably have a better chance of surviving and staying in the market.

Stay current: not only in technological aspects have you to be at the forefront, but also in the market itself. Just as you must be aware of your customers, you must also be aware of how the market is evolving, because in this way, you will know if your products continue to be valid, or if they are already obsolete and you have to adapt them to the time, according to the tastes and needs of customers.