In fact, the digital economy has revolutionized the way companies deal with their business and project their future, so much so that, in recent years, the adoption of this economic methodology has registered a high growth in the business environment.

Even in 2020, it was at the center of strategies due to the negative impact of COVID-19 on finances, thus positioning itself as a very effective modality to increase revenues and the level of profitability of companies.

In general terms, the digital economy consists of commercial activities carried out using digital computing technologies, thus encompassing products and services produced and marketed in the virtual environment.

In fact, the digital economy shapes a solid market trend, once people are more and more dependent on the online environment to meet their consumption demands either for convenience or for better time management.

Therefore, we can say that the digital economy is a consolidated modality whose pillars are:

• Stimulate customer loyalty taking into account the competitive environment and the need for increasingly personalized experiences;
• Empower innovation by creating a closer and more meaningful bond between employees and their companies, as well as through understanding the impact of digital natives on the future of the labor structure of organizations.
• Optimize the use of resources by analyzing how to minimize the use of inputs while maintaining levels of quality and excellence.

In addition to considering the points outlined above, it is essential that companies pay attention to trends and market possibilities and then adapt them in line with the pillars.

Advantages of the digital economy

Having this type of possibilities within reach offers advantages such as:

Information.Users have enough data to make decisions about the products or services they are looking for. In addition to the information provided by the manufacturer, information from other customers in forums or reviews help to improve the shopping experience.

Proximity: Through the different customer service channel options, the customer can contact the manufacturer or service provider more directly to resolve doubts or solve problems.

Global presence: The supply of goods and services can be available to users at any time and place, allowing companies to access different markets.

Digital transactions have technology that makes them secure. Strong authentication of digital payments is an example of this.

The ability to continue transforming traditional productive sectors makes the digital economy a bet on the future. Agriculture, for example, has already begun to benefit from technological innovations that connect crops with the farmer through mobile applications, offering real-time data on the status of plantations, soil quality or irrigation needs, becoming a key element for management and decision making.

Translated by: A.M