This new format, which is totally new in El Salvador and has already been very successful in countries such as Honduras and Guatemala, is characterized by providing personalized service, cuts according to the needs of the business, and complementary portfolios, so that customers can buy everything they need in one place. In addition, it offers home delivery service and a pleasant shopping experience.

Wide portfolio of products

The new Central de Pollo Indio is backed by the leading brands: Toledo and Pollo Indio, guaranteeing businesses quality products with a long history in the salvadoran market.

In this innovative point of sale, customers will be able to find all types of protein (chicken, cooked products, sausages, beef, eventually pork) as well as complementary products such as pastas, sauces and little by little more products will be added to the portfolio.

The brand has already generated five direct jobs in El Salvador and hopes to replicate the success it has already achieved in Honduras and Guatemala, where it has established relationships with several establishments.

"We are focused on ensuring the success of this new format, in making ourselves known and evaluating next steps, there has been a lot of effort behind this first opening of this central. Pollo Indio has taken another step to be closer to salvadorans with the quality products and broad portfolio that characterizes it", says Miguel Enrique Salinas, Chief Operating Officer of Central Pollo Indio.

The new Central Pollo Indio is open from monday to friday from 8:00 a.m. to 5:00 p.m. and saturday from 8:00 a.m. to 12:00 noon.

The inauguration was attended by representatives of restaurants, hotels and cafeterias of El Salvador, who were pleased to have this excellent option to purchase products of highly recognized quality, make their purchases according to their needs and in one place.

Translated by: A.M