For this reason, Kimberly-Clark, expert in personal care and hygiene products, in alliance with the NGO Plan International, implements actions in Latin America, through its brand Kotex, to promote education, break stigmas and mobilize efforts towards the eradication of menstrual poverty and misinformation.

Kimberly-Clark, aware of the inequalities, together with Kotex, is convinced that we must combat the stigma of menstruation. The period should not be a hindrance to women's progress. A survey conducted by the brand revealed that:

Nearly one-third of respondents think that their period may demonstrate "fragility"; the highest figure was found in Brazil at 33%.

More than half of respondents in Latin America do not feel comfortable talking about their period with anyone, especially if it is a man: 47% feel comfortable talking to anyone about their period and 38% only feel comfortable talking to other women; 15% do not feel comfortable talking to anyone about their period.

68% of respondents believe that men do not feel comfortable talking about their period. Dominican Republic (76%), Brazil (70%), Argentina (68%) and Peru (68%) were the countries with the highest percentages.

3 out of 10 respondents said they do not see content on social networks where the topic is addressed naturally.

"It is not acceptable that those who menstruate continue to live limiting experiences that make it impossible for them to get an education, fulfill their work commitments or lead a full daily life. Menstruation cannot be an impediment to their development and personal aspirations", said Allan Sneider, Marketing director for Kimberly-Clark Latin America.

Based on the results of the regional survey, Kimberly-Clark, through its Kotex brand, raises the question and circulates information about menstrual hygiene. After all, why are menstruation, female genitalia and references to menstrual bleeding still interpreted, by people and even by algorithms, as shameful or violent content? A question that served as a starting point for conversations on social networks and for talks organized together with Plan International aimed at young people in different countries, where Kotex will also distribute menstrual hygiene products.

Social Impact Goals 2030

Aiming to innovate by caring for people for 150 years, Kimberly-Clark has been present daily in the lives of ¼ of the world's population, through brands that have become leaders in their categories and iconic throughout our lives, in 175 countries.

One of the cornerstones of Kimberly-Clark's 2030 sustainability goals is a commitment to positively impact one billion people in vulnerable communities by improving their quality of life and well-being. The purpose of providing the best care for all, contributing to building a better world, guides all Kimberly-Clark's actions and is also expressed by mitigating problems in communities where it is present, increasing opportunities and fostering empathy, advocating for people and their future.

Kotex, through its campaigns such as " Soy un nuevo ciclo ", part of the "Ella Puede" program, celebrates female empowerment through the elimination of myths and negative perceptions about periods.

"Ella Puede" celebrates female empowerment through the elimination of myths and negative perceptions about the period. In 2020 and 2021 Kotex has positively impacted a total of 554 thousand people in Latin America, thanks to donations of 9.5 million units of menstrual hygiene products, made in actions and partnerships with NGOs, regionally and locally, such as the Red Cross, Food Bank and Plan International.