Saturday, 10 February 2024 16:32

Growth Digital is the new representative of Google Ads in El Salvador

Written by Karla Gutiérrez

Growth Digital, consulting company in digital advertising strategies, is the new Google Media Sales Representative in El Salvador, and in the following markets in Central America: Panama, Guatemala, Costa Rica, Honduras and Nicaragua. Through this alliance, Growth Digital will exclusively market Google Ads advertising solutions locally to contribute to the growth and development of advertisers and agencies in each of these markets.

Growth Digital will establish a dedicated team in each of the six Central American countries. The purpose of these teams is to offer clients in the advertising ecosystem a totally free, close and frequent service, focused on the various Google advertising solutions.

The company, founded in 2021, is also Google Media Sales Representative in Puerto Rico, Dominican Republic, Uruguay, Ecuador, Paraguay and Bolivia, and has local teams. With the addition of the six new markets in Central America, Growth Digital becomes the representative of Google's advertising solutions in 12 countries in the region.

"Having a physical presence in more markets in Central America, with the support of great professionals such as those who make up the Growth Digital team, is news that fills us with satisfaction and expectation. Their extensive local knowledge of the advertising market is key to bring companies in these countries solutions aligned to their business and strategic plans", said Nahim Abraham Peregrina, Head of GCS Agencies for Spanish-speaking Latin America.

Growth Digital will be focused on assisting agencies and advertisers in Central America, at no additional cost. This service will focus on personalized recommendations to optimize their advertising campaigns, aligned with the specific objectives of each business, in order to boost their growth. In addition, Growth Digital provides access to relevant data and insights by industry, opportunities to explore new betas of advertising solutions and specialized advice in the training and certification process in Google's advertising platform.

"After three successful years of Growth Digital as Google's Media Sales Representative in different markets in the Caribbean and South America, since january the company will also accompany advertisers and agencies in El Salvador and the other five Central American markets to make Google Ads a real engine for the growth of their businesses. With the expansion to six new countries added to the other six in which we are also present, Growth Digital becomes the largest representative of Google's advertising solutions globally", said Germán Herebia, CEO of Growth Digital.

Agustín Rinaldi, Chief Operating Officer, said: "To accelerate the process of digital maturity of companies, the expansion in Central America will allow us to invest at scale in more and better resources to accompany advertisers in the growth of their businesses by applying the best practices of the Google Ads platform.  Our teams are the link with advertisers and advertising agencies to understand the business objectives of each brand and be their trusted advisors; collaborating in the fulfillment of their objectives through the accompaniment so that they can get the maximum performance from the Google marketing platform".

 

Translated by: A.M