This year, the Marketing Day has dedicated special dedication to expose strategies and digital tools that boost the performance of brands in various digital platforms such as Google, as a tool for monitoring campaigns, Meta and Tik Tok, tools used by brands today to reach consumers through their campaigns.

The event will have an important enhancement as the speakers are part of the Google, Meta and Tik Tok teams, who will offer knowledge so that marketers and advertisers attending the event can make a positive difference in the development of their brands.

Marketing Day will also offer a cocktail celebration for all attendees to honor the Marketing Day in El Salvador and to celebrate the work done by all Marketing teams that are moving forward all brands.

"The Marketing Day is the event dedicated to all marketers and advertisers who wish to update their knowledge and be at the forefront of the best marketing practices that will be offered by the grid of international exhibitors. This year, ANAES has dedicated this space to deliver strategies and tools to boost digital marketing actions developed by brands. We are very pleased to have high quality experts, such as, for example, Noel Nuez, who was in the front row to launch Tik tok in more than 15 countries in Latin America and Spain", said Ingrid Mercedes Rodas, President of ANAES.

Topics and speakers. The topics to be discussed at the Marketing Day will be: "Strategic Planning of Brands in Times of Uncertainty" will be presented by Miguel Santiago Bueno (Colombia), Director of Strategy and Innovation at DLC Ogilvy Puerto Rico Industrial designer specializing in Strategic Marketing, with more than 10 years of experience in the advertising sector working with brands such as Coca Cola Company, Pfizer, BBVA, AB Ibev, Burger King, among others.

"Meta: Activate Discovery Commerce" by Alejandro Leyes (Argentina) who is Business Education Specialist Meta ASP (Active Server Pages) His focus is to drive business sophistication in countries around the world. With more than 10 years of experience in search marketing, programmatic and analytics.

"How to go viral in TikTok monetizing results", by Noel Nuez (Spain) who led the launch of TikTok in more than 15 countries in Latin America and Spain. He has a Master in media management, digital entrepreneurship. He has extensive work experience in large technology corporations such as Google, Twitter or Rocket Internet Start ups.

Currently, he offers his specialized services in educating organizations to develop digital strategies in short video platforms. His focus is on Gen Z and Millenial audiences.

"Increase your digital performance with Google Analytics 4" by Ana Reséndiz (Mexico), Account Strategist Manager at Google Mexico, specialist in e-commerce, measurement and information analysis, with more than 10 years of experience working with fast moving consumer goods and industrial companies.

Who should participate? All Marketing and Advertising professionals and specialists that day by day are looking for digital or traditional strategies to boost their brands under the challenge of understanding the changing consumer behavior in today's challenging environment.

The event is designed for Marketing Directors, Brand Managers, Digital Analysts, Marketing Managers, Marketing Managers, related careers students, entrepreneurs, digital agencies, marketing agencies, advertising agencies and media.

Translated by: A.M