For this reason, PedidosYa launched "Alimentémonos de Fútbol'' in Chile, Bolivia, Paraguay, Dominican Republic, Venezuela, Honduras, Guatemala, Nicaragua, Panama, El Salvador and Costa Rica. The new campaign invites fans to order their favorite dishes while they fill up on soccer and enjoy the most massive sport on the planet during this World Cup.

Soccer fans will be able to place their orders in the platform's different verticals: markets, restaurants, cafeterias, beverages, etc. and will have the possibility of choosing their usual favorites or discovering new flavors from their city to accompany the World Cup matches.

"Soccer is a great passion for all Latin Americans. We know that fans devour this sport and that they are always hungry for goals, more games, more plays. This campaign allows us to position ourselves as the ideal partner to enjoy this unique moment in 2022, bringing users their orders immediately", said Felix Olivares, managing director of El Salvador.

The platform will be filled with passion for the World Cup. There will be challenges every day to participate in sweepstakes and win prizes. There will be a daily trivia game in which users will be able to answer questions of different types to obtain points and win prizes according to their daily and accumulated national ranking: there will be a winner per day and also a champion per country that will be announced when the World Cup is over.

"Our request is that users only occupy themselves with enjoying each match and getting infected with the passion of soccer, that is why we invite users to celebrate it with the best promotions every day; During this season they will be able to order their breakfasts with a 50% discount on delivery rates from monday to friday, on weekends they will be able to enjoy World Cup banquets and of course do their groceries digitally at PedidosYa Market with discounts every day of the week, they will also be able to enjoy special discounts when paying with credit or debit cards on selected days of the week", said Eduardo Escobar, Head of marketing of El Salvador.