House of SAM will be the place for users to have the true Samsung brand experience. SAM, Samsung's digital expert and constant presence in the company's social networks, will present for the first time its home without limits.

Inside Decentraland, you will be able to see how your whole life is completely connected to Samsung products. The House of SAM will function as a Samsung brand experimentation hub, where it will be possible to interact with other avatars and participate in exclusive events, while learning all about SmartThings - the app that connects and controls smart electronics and other branded devices. SAM will also give tips and explain the operation of smartTVs, home appliances and other Samsung products that make your home "the true connected home without limits". All this, presenting in a fun and immersive way, a unique experience in the Metaverse.

"Our customers will be able to interact with each other, participate in exclusive shows, courses and events that we will offer for free in Decentraland, one of the most democratic and open spaces in the Metaverse. Our goal is to be ever closer to Generation Z, our youngest consumers who no longer place limits between the physical and the virtual", explains Arthur Wong, Samsung's Marketing director for Latin America.

On the terrace of your house, SAM will host great shows, workshops and parties. On the list of upcoming ones are the presentation of SAAK, from Mexico, and also the argentinean singer Oriana Sabatini, both in october.

Visitors will also have access to exclusive mini-games. In the Color Match game, it will be possible to follow a sequence of colors that appear on the Family Hub refrigerator to match what is displayed on the BeSpoke appliances. In the Let's Dance Challenge, visitors will be invited to dance to pop music following the choreography - whoever makes the right moves, in the right time, wins the most points. Game winners and guests will have the opportunity to collect exclusive wearables for their Metaverse avatars (NFTs), while viewing the Samsung The Freestyle and Samsung Odysey mega monitor installed in the space.

The House of SAM in Decentraland is a creative partnership between the Sidia Institute of Science and Technology and the agency Cheil, which is also responsible for all communication and scheduling activities in the space. The house is located on the land next to the Samsung 837X concept store in the Metaverse (a replica of the Samsung 837 store, physically located in New York City) and will be the meeting point for those looking to connect with the Samsung user community.

Starting october 1, the House of SAM can be accessed at Decentraland from this link.