In this space, our diplomatic representation in the Asian nation shared samples of one of the best aromatics produced globally, which enjoys high recognition for its unique flavors and fragrances.

In this promotional work we had the support and accompaniment of the expert barista and ambassador of salvadoran coffee in Korea, Song Seong-Gil, as well as the roasting company Millenium and the publication Drip Coffee, who were strategic allies for the positioning of our aromatic during the activity.

At our country's stand, people learned more about the origins and processes followed to obtain a fruit of the highest quality.

They also enjoyed this beverage, elaborated with varieties that are grown in our lands, among them the pacamara coffee, typical of El Salvador.

As a result of this event, business contacts were made with companies interested in commercializing our golden bean.

It is estimated that this year the specialized fair received around 32 thousand visitors, becoming an important showcase for our aromatic coffee to continue positioning itself in this destination, which is the second largest buyer of national coffee in Asia.

Our ambassador in that country, Jaime López, was present at the event.

Translated by: A.M