Thursday, 18 August 2022 16:07

Diana launches new chicharrones criollos with homemade flavor

Written by Coralia Cuellar// Evelyn Alas

Productos Alimenticios DIANA adds to its portfolio the new Chicharrones Criollos, offering its consumers a new experience: that of a good homemade chicharrón, delicious and tasty, with the warmth of home.

Chicharrones Criollos come in two presentations: criollos (original) and spicy, available in stores and supermarkets. This new variety of chicharrones stands out for being meaty, plump, crunchy and of the highest quality, made with that homemade and natural touch.

They stand out for their good consistency, which allows them to be a very good and convenient alternative to satisfy the tastes of Central Americans.

Our consumers will be able to enjoy special moments tasting the Chicharrones Criollos as homemade, either alone as snacks or mixing them and accompanying them with other ingredients such as tortilla, lemon, avocado, beans, thus exploring homemade recipes with the unique flavor of Chicharrones Criollos DIANA.

In addition, our Chicharrones Criollos are a source of protein, which makes them a more complete and filling snack that satisfies our consumers' needs for a quick, convenient, easy to combine and with the delicious taste of home.

Daniela Díaz, Marketing director at Diana, explained that this idea was born with the objective of reaching more consumers and allowing them to vary their meals with this new presentation of pork rinds.

She said that this new version is aimed at people who like to go for a walk and at the time of preparing food can make this combination not only as a snack, but also as a dinner or lunch.

"This product will cover El Salvador, Nicaragua and Guatemala, it is a product that we are looking to take to all the countries where Diana is present", said Diaz.

DIANA will continue working to offer innovative products and provide all its consumers with a variety of snacks to create special moments, made with high quality raw materials.

For 71 years, DIANA has been dedicated to provide more and better moments, being part of Central American families and homes, with a wide portfolio of more than 60 varieties of salty and sweet snacks and wafers, of the highest quality and public preference.