The Asociación Salvadoreña de Agencias de Publicidad (ASAP) presented the 15th edition of CLAPS on december 1, a feast for lovers of advertising, marketing and integrated communications.

Keynote Conferences:

CLAPS featured four keynote lectures by top industry professionals:

- Planning in times of AI and TikTok: The secrets behind innovative strategies were revealed with Karla Molina, General Director of Strategy & Business and the mastermind behind Garnier BBDO Costa Rica.

- New Forms of Content: Manolo Velasco, New York Film Academy graduate and founder of La Facultad in Mexico, along with Pedro Castro, YouTube LATAM Consumer Marketing Leader for Google Mexico, who has led campaigns for YouTube Music, explored the new frontiers of advertising production.

- The egg of insight: César Chavez, Strategy Director and Carlos Romero, Data Director at Ogilvy El Salvador, both winners of awards such as Effie Latam, Cannes, Ojo de Iberoamérica, El Sol, Luum awards and Antigua festival, addressed key questions to obtain the most valuable asset of the creative industry: insights.

- Brands with purpose: Spaniards Alberto Fernández, President of IAA Latam and CEO of Normmal and David Lage, Director of Normmal shared how brands with purpose can make a difference.

CLAPS, an event where creativity merged with innovation and fun to shape the future of communications and advertising.

Translated by: A.M