LOCALITO DIANA is born from the good union of different allies and strategic partners of DIANA such as: Museo TIN MARIN, PUMA de Súper 7chain service stations, Cevinacho pal rato, Gourmet snack bar and El Majahual beach snack vendors.
"LOCALITO DIANA is made of a good union, not only for the delicious and creative blends, but for the generation of alliances that multiply, both with our communities and strategic partners", Daniela Díaz, DIANA's Marketing director, said.
With this project, the company seeks to develop more than 60 entrepreneurs in Majahual Beach, who offer visitors delicious and refreshing snacks with sauces and homemade ingredients with the touch of DIANA products: Gomitas, Galletas Picnic , Elotitos, Palitos, Jalapeños, Nachos, which can be enjoyed from now on.
In addition to participating in the Social Responsibility program of DIANA Constructores de Negocio, in which they will receive training on how to develop their entrepreneurial skills.
Another strategic ally of LOCALITO is CEVINACHO PAL RATO, who by joining the project will offer delicious ingredients from the sea with the versatility of tortillas, Jalapeños and Nachos DIANA, to be enjoyed by consumers who visit the park El Principito, Ciudad Merliot. LOCALITO also joins with the PUMA de Súper 7 service stations, offering 4 unique recipes.
Another ally is BAR DE MINUTAS GOURMET, entrepreneurs from Santa Ana, who have been making mixes for more than 8 years with DIANA products and will be available at the store outside the MuseoTIN MARIN.
"We are very happy because together with Diana we are always at the forefront of supporting projects that benefit Salvadorans, especially entrepreneurs who are an important part of our economy", said Leticia de Schlageter, director of Public Relations and Sustainability of the Tín Marín Museo de los Niños.
"We know that our consumer enjoys the mix of our sweet and savory products at any time of the day, when they feel a craving or when they need to eat something delicious and crunchy", said Luis Núñez, Legal and Corporate Affairs director of DIANA.
Translated by: A.M