To celebrate the moment, digital displays featuring the new Pepsi logo were created in the world's most iconic locations, highlighting the new electric blue and black glow that accompanies the brand in its new era.

In London, a Pepsi display appeared next to the Arena O2 to reflect the brand's support for international music. The view from nearby cable cars showed an inflatable Pepsi can popping out of the water and, shortly after, a drone show created a dynamic and exciting experience in the sky.

More than 70 hot air balloons formed the Pepsi logo and were displayed in the skies over Warsaw, Poland and Ho Chi Minh City in Vietnam. In other parts of the world, such as Al-Ula in Saudi Arabia, the Nile River in Egypt and Ain Dubai, Pepsi staged major shows that leveraged cutting-edge technology and provided consumers with new and exciting experiences. At the Gaddafi cricket stadium in Pakistan, a giant Pepsi can was seen dropping halfway through the match, as well as on the famous Calle del Arco in Antigua Guatemala.

Pepsi's new visual identity was inspired by the brand's history, while incorporating modern elements to create a look that is current and unmistakably Pepsi. The new color palette introduces electric blue and black to create contrast, vibrancy and a contemporary twist to the classic brand combination. In addition, a signature pulse was incorporated to evoke "wave, explosion and effervescence," a metaphor for the brand's movement to the beat of the music, with the energy of the people and the heartbeat of popular culture.

The visual identity was first introduced in the United States and will be launched in more than 120 countries across a variety of consumer touch points, spanning digital, experiential, and retail platforms. The international expansion of the new visual identity marks the first step in Pepsi's new era of design, experiences, and partnerships. In 2024, Pepsi will continue to drive culture through unique experiences, all deeply connected to consumers' passions and desire to live with "Thirst for More" the brand philosophy that champions those who dare to experience the exciting and unexpected.

Eric Melis, Vice President of Global Beverage Marketing for PepsiCo, said, "We wanted to show how Pepsi, through this visual identity change, brings to life its "Thirst for More" philosophy, which is the attitude and mindset that our target audience must always try new things and live new experiences; and what better way to showcase the brand's transformation than through these iconic displays? We have always been a bold brand that challenges social standards, challenges the status quo, and always puts passions first. Our new visual identity is bold, modern, and iconic. Our consumers can expect the same great taste they love with more immersive experiences in music, sports, and culture.

People from around the world were asked to draw the Pepsi logo as part of the redesign process and most included the Pepsi name inside our globe, which is important since the name and globe have been separate for the past 14 years. When we revisited our new identity, we responded to that deep love of our history and tapped into that nostalgia with a highly modern twist.

We have an exciting 2024 ahead of us. Our next stop will be entertainment at the opening show of the UEFA Champions League Final at Wembley in june...and there will be much more to come".

Pepsi continues to move with the culture and deliver what people want - innovative products and iconic partnerships. In 2024, fans around the world will see more of Pepsi's existing partnerships with ambassadors such as Baby Monster (Asia-Pacific), Uraz Kaygilaroglu (Turkey), G.E.M., Dylan Wang and Leo Wu (China).

As a driver for those who like to step out of their comfort zone and enjoy more of what they are truly passionate about, Pepsi invites consumers around the world to keep their eyes open for more unforgettable experiences to come this year.

Translated by: A.M