All this thanks to the launch of No Lay's, No Match 2024, which aims to reward fans who are ready for game day with Lay's throughout the tournament. Through a daring Chip Cam stunt starring soccer superstars David Beckham and Thierry Henry.

We've listened to soccer fans around the world and they tell us the same thing: whether watching with a group of friends or at home alone, the experience is always better when you share a bag of Lay's, said Ciara Dilley, vice president of Marketing, Global Foods Group, PepsiCo.

This year, No Lay's, No Party is giving fans even more reasons to have Lay's on hand.

For those who do, something truly remarkable could happen.

This year, Lay's invited Beckham and Henry to ask Do you have Lay's? to a crowd of 75,000 adoring fans at the San Siro during one of the most anticipated UEFA Champions League matches of the season between AC Milan and PSG. Just before kickoff, Beckham discovered that Henry had eaten all of his Lay's potato chips. To solve it in just five minutes, the two issued a call via the Lay's Chip Cam, an unexpected twist on the traditional kiss cam.

In what turns out to be a quest to find someone with Lay's, the Chip Cam scans the crowd.

Beckham and Henry see onlookers offering items on the giant screen, such as pizzas, empty bags of Lay's, even a couple kissing, desperate to be selected. Finally, to Beckham and Henry's delight, two lucky fans, a father and daughter are found with Lay's and invited to watch the game with the iconic soccer stars, proving that having Lay's in your hands can give you a truly amazing soccer viewing experience.

This quest to find fans with Lay’s and open the door to a once-in-a-lifetime viewing experience for the lucky winners, serves as the main feature of this year's Sin Lay's, No Match commercial and will run throughout the entire UEFA Champions League 2024 tournament season.

We had a great day filming at the San Siro stadium for Sin Lay's, No Hay Partido. Whenever Thierry and I get together it's great fun and it was fantastic to be able to surprise 75,000 fans, said Beckham.

Last year, I partnered with Lay's to surprise some of the biggest soccer fans by literally going to their doors to see if they had Lay's, and if they did, I stayed to watch the game with them”, said Henry.

This year, we really upped the ante with the Lay's Chip Cam, and it was really an exciting experience to be back in the stadium with David. We spent so much of our careers playing against each other on the field, so there's something special about teaming up with Lay's in a whole new way to offer a once-in-a-lifetime experience for the fans.

The campaign was created in partnership with Slap Global and directed by award-winning commercials and television director Andrew Lane.

Lay's is bringing more surprises for soccer fans in selected countries with the chance to win exciting prizes from now until the end of the UEFA Champions League 2024 tournament. How? Search for codes on participating products and enter the codes at www.joypepsico.com and you could be entered to win exclusive prizes, including tickets to the UEFA Champions League 2024 final at Wembley Stadium in London.

Throughout the remainder of the UEFA Champions League 2024 tournament, fans should be on the lookout for more exciting and unexpected moments from No Lay's, No Match as a unique experience is in store for soccer fans with access to fun viewing areas and much more.

Translated by: A.M