The main objective of this program is to promote the sustainable growth of MSEs through specific benefits and rewards, promoting the entrepreneurial culture, generating a positive impact on the sector and at the same time encouraging more entrepreneurs to seek, through different programs, the alternative of formalizing their businesses.

It also seeks to establish a comprehensive loyalty platform adapted to the needs of MSEs in order to reward and recognize the commitment of entrepreneurs to the institution.

These benefits and rewards will be granted thanks to the signing of letters of understanding with private sector companies, which have designed exclusive benefits tailored to each economic sector in which MSEs operate.

Among the benefits that will be granted to the MSEs supported by our institution are discounts, exclusive offers, experience, among others; allowing them a gain that would implicitly lead to increase their sales, inventory mobility, brand projection and positioning, etc.

The expected impacts of this program are significant:

*Growth of MSEs: contribute to the growth and development of participating MSEs by providing them with access to additional resources, networking opportunities and exclusive benefits to help them expand their businesses.

*Strengthening the labor market: Increased sales and growth of MSEs can generate new jobs and contribute to strengthening the local labor market.

*Economic development: By boosting the growth of MSEs, the program can have a positive impact on the country's economic development by promoting job creation, increasing productivity, and generating additional income.

Translated by: A.M