Smart consumption is a campaign that the company is implementing to consume beer inside or outside the home.

We want everyone to enjoy this season in moderation, keeping biosecurity measures and remembering our 7 techniques for responsible consumption. This is an effort to make this august vacations a space to recharge batteries with family or friends, at home or away, but most importantly: responsibly", said Carol Colorado, Legal & Corporate Affairs Director.

The company asks everyone who consumes Pilsener, Golden and Corona beers to comply with all the biosecurity measures and to attend the vaccination against Covid-19 to reduce the number of infections.

Constancia has 7 Smart Drinking measures:

They are a guide of recommendations that invites people to practice moderation in the way they consume alcoholic beverages inside or outside the home.

1. Moderate the rate of drinking to 1 or less per hour
2. Alternate alcoholic beverages with non-alcoholic beverages, such as water
3. Plan to avoid driving (cab, public transportation, or designated driver)
4. Prevent friends and family from driving if they have been drinking.
5. Eating before or during drinking alcoholic beverages
6. Keeping track of the amount of drinks you have had
7. Avoid "keeping up" or "beating" others

The industry invites salvadorans to share stories on their social networks with the hashtag #TomemosBuenasDecisiones: #DisfrutaResponsablemente and contribute to be #VacunadosTodos.

"In this way we want to build our purpose of bringing people together for a better world, and we seek to do so in a sustained way. We seek for beer experiences to always be something positive and in this equation, responsible consumption and biosecurity is fundamental", said Colorado.