The latest report from Newzoo states that in 2021 there were about 3 billion gamers worldwide, an increase of more than 5.3% compared to the previous year. It is estimated that by this year 2022 it will surpass the 3 billion milestone.
This number will continue to grow until it reaches 3.3 billion by 2024. It is therefore not surprising that leading companies in this segment such as Acer reported revenue growth (26.6%) in its gaming line in 2021.
"The gaming world remains a universe full of new possibilities, which will continue to surprise us. It is therefore not surprising that new companies are interested in it. For our part, 2022 holds great and exciting surprises in store for gamers", the company said.
But among so many gamers worldwide, what type of gamer are you? Newzoo has identified nine personality types that are sure to sound familiar.
Ultimate Gamer: gaming is in their DNA. They live and breathe all things gaming in all facets of the market: playing, owning, socializing and watching.
A regular watcher of video game content, this person loves to know the latest and greatest in eSports. Ultimate Gamers have the passion and funds to invest in the newest hardware and peripherals.
Enthusiast: is an avid gamer many hours a week. They may not be as dedicated as Ultimate Gamers, but gaming is still serious business for this person. They are usually full-time workers and like to pay for the newest titles as well as hardware.
Time Fillers: play more casually, usually on mobile devices, when they have free time or at social events. Have little interest in game content and e-sports. These casual gamers rarely spend more than an hour playing each week, so they do not see gaming as an important part of their lives.
They do it to pass the time; for example, playing Candy Crush or Clash of Clans while commuting to work or waiting for a friend. For this reason, hardware is not relevant to Time Fillers.
Bargain shoppers: they enjoy high quality games, but preferably free or discounted. They only buy hardware when necessary. While bargain shoppers are passionate about gaming, they do not spend a lot of money on the hobby.Community Gamers: have ample topics of conversation from a gamer's point of view, never shy away from a community discussion, and enjoy gaming-related podcasts, forums, news, and videos (in addition to gaming!). Community Gamers' love extends beyond gaming. These gamers flaunt their passion for gaming with pride.
Hardware enthusiasts: they seek an optimized gaming experience. They also avidly follow the latest hardware trends and developments. That's why they can't be indifferent to a new gaming rig or the latest peripherals and hardware. Their love of tinkering and collecting computers and devices usually extends beyond gaming.
Popcorn gamers: this is a rather funny term to define those who enjoy watching others play games, even though they only play a little. These gamers may not spend a lot of time playing every week, but that doesn't stop them from tuning into the big video platforms to watch a lot of gaming and e-sports related content, alone or with friends.
Backseat Spectators: these are those who used to play a lot, but prefer to rekindle their passion by watching gaming content. Many people with this personality are former gamers who once enjoyed basic gaming but, due to work or family commitments, no longer has the hardware or time to play.
Inactive gamers: this is that population that used to play a lot of games and decided to take a break, occupying themselves with other interests or priorities. What distinguishes inactive gamers from other people is that they are not gaming enthusiasts. While they were fans in the past, inactive gamers no longer play games and rarely watch video game content.
That doesn't mean they won't interact with games again in the future. In fact, 28% intend to return to gaming in the next six months, while more than half are aware of e-sports. Reactivating the inactive gamer could be a key opportunity for game developers in the coming years.