Monday, 03 January 2022 17:53

Samsung Electronics to showcase innovative startup projects from C-Lab Inside and C-Lab Outside at CES 2022

Written by Evelyn Alas

Samsung Electronics Co., Ltd. announced that it will present 13 innovative projects from its C-Lab program at CES 2022. Samsung will present for the public four exciting projects from C-Lab Inside, its internal entrepreneurship program, and nine startups backed by C-Lab Outside, the company's startup accelerator program.

C-Lab Inside: Debut of four Samsung collaborator projects Since 2016, Samsung has been showcasing its C-Lab Inside projects in Eureka Park, the premier exhibition space for startups from around the world at CES. During the exhibition, marketability and customer feedback will be evaluated to further refine and advance startup projects. Those with proven marketability will be transferred to an internal Samsung division or become spin-off projects that will be supported by the company.

The four C-Lab Inside projects that will be showcased are:

  • PILOT, an AI solution that helps children develop proper smartphone habits.
  • PROBA, an AI-based online exam service for administrators, examiners and supervisors.
  • Innovision, a mobile daycare for early detection of childhood strabismus.
  • ZamStar, a smart electric guitar that makes it easy to learn the instrument with LED guides

C-Lab Outside: Nine startups that are ready for the global market.

Created in october 2018, C-Lab Outside is a startup accelerator program that was launched to energize the startup ecosystem in South Korea. Those enrolled in the C-Lab Outside program are provided with office workspaces, expert mentoring from Samsung partners, participation in global IT exhibitions, and financial and investor relations support.

Five startups that have been incubated directly by Samsung over the past year and four from the Daegu Center and Gyeong-buk Center for Innovation" Creative Economy that are part of C- Lab Outside will also participate in CES 2022.

They include:

  • Petnow, an AI-based biometric pet recognition solution.
  • Digisonic, a 3D immersive audio solution for mobile devices
  • Verses, an interactive music app from metaverse bitsensing, a variety of imaging radar technology solutions for autonomous driving and smart cities
  • SELECTSTAR, an AI-based tagging and data collection platform
  • RGT Inc. a multifunctional modular service robot
  • MoreDream Inc, an input system to improve accessibility and productivity for the visually impaired
  • Yellowknife, a vehicle display personalization platform
  • MONIT, a smart solution for diaper care for elderly patients.

In addition, nine startups that have forked from C-Lab Inside also plan to set up their own exhibition booths at CES 2022. New startups that will exhibit include EVAR, Prinker Korea Inc, lululab and Linkface.

C-Lab Startups Recognized as Honorees and “Best of Innovation” at CES 2022

In november 2021, the Consumer Technology Association (CTA) announced the CES 2022 “Innovation Awards” in 27 product categories, including those recognized as “Best of Innovation”.

C-Lab startup projects received a “Best of Innovation” award and 21 “Innovation Awards” honors for outstanding technologies.

In particular, Petnow, which developed an AI-based biometric pet recognition solution, was named CES 2022's “Best of Innovation” winner in the Software Mobile Apps category. The Petnow app uses a camera to automatically detect, photograph and record a dog's nose print, making it easier to find lost pets.

C-Lab's other award-winning products and services include: Digisonic, EVAR, lululab, Verses, bitsensing, Linkface, LUPLE, BLUEFEEL, Prinker Korea Inc, etc. CES 2022 “Innovation Award” winning products will be exhibited separately at the Venetian Expo in Las Vegas.

"With the support of the C-Lab program, these startups have demonstrated their technological prowess on the global stage, as evidenced by the increased number of 'Innovation Awards' at CES&", said Hark Kyu Park, President and Chief Financial Officer of Samsung Electronics.

"We hope that startups that have had difficulty expanding their businesses due to the pandemic will be able to target the global market more actively, starting with CES 2022".

Samsung plans to nurture 500 startups by next year

Launched in december 2012, C-Lab Inside nurtures innovative ideas from employees while instilling a corporate culture where creativity is at the forefront.

The program supports the development of ideas from all areas of the business. Since 2015, Samsung has supported successful C-Lab projects that demonstrate strong market potential, and facilitated their launches as startups under the C-Lab spin-off policy. Building on the success of the C-Lab Inside initiative, C-Lab Outside has been expanding Samsung's new business support to startups and innovations outside Samsung's network since 2018.

Samsung Electronics had previously announced that it would accelerate 300 Korean startups through C- Lab Outside and 200 projects through C-Lab Inside over a five-year period.

The company has nurtured a total of 406 startups (244 from C-Lab Outside and 162 from C-Lab Inside) so far, and plans to reach 500 by next year. Samsung Electronics will demonstrate its C-Lab products and services Jan. 5-8 at the C-Lab exhibit booth on the second floor of Hall G at the Venetian Expo (formerly Expo Sands), Eureka Park. Those unable to visit the site in person will be able to view product videos online today through January 30 on the C-Lab website (, and will also be offered opportunities for communication with the startups.