Huawei launched a series of modules and components for smart cars under its Huawei Inside brand, establishing that it is adopting a strategy to provide valuable ICT solutions to vehicle manufacturers, rather than building its own cars.
Ahead of Auto Shanghai 2021, China's leading specialized exhibition, the company launched next-generation smart solutions and components at the unveiling of its Huawei Inside lineup.
The suite of solutions includes technology with intelligent features, such as the e-cockpit, 4D imaging radar, augmented reality head-up display, mobile digital computing (MDC) platform, and the Huawei Octopus autonomous driving open platform.
Huawei launched the Huawei Inside initiative in october last year. This initiative includes a new digital architecture for intelligent vehicles, five intelligent solutions (intelligent driving, intelligent cabin, mPower, intelligent connectivity and intelligent vehicle cloud) and more than 30 intelligent components.
The company reported that its products and solutions are designed to help automakers build smart vehicles and enable the industry to upgrade its technology and become pioneers of autonomous driving and new forms of energy.
"The 'Huawei Inside' initiative is designed to integrate Huawei's technological strengths with the vehicle manufacturing capabilities of automotive manufacturers to build high-end smart cars that offer a more enjoyable driving experience", said William Wang, president of the Automotive Smart Solutions Business Unit at Huawei.
In addition, Huawei's Consumer Business Division announced at the Shanghai Autoshow that it initiated a partnership with Chinese automotive company SERES to help them sell their car in Huawei specialty stores in China. The SERES SF5 model adopted Huawei's HiCar solutions to provide a better user experience. It was the first time Huawei welcomed an automotive partner into its ecosystem.
Huawei was founded in Shenzhen, the southern Chinese city iconic for reform and technology, in 1987. It was one of the first private companies in China and is wholly owned by its employees. It adopted a strategy of focusing on ICT and intense investment in R&D to grow into a global provider of ICT infrastructure, and smart devices.