This MasterClass has been designed to open a space for all SME representatives who wish to join. During the activity they will have the tools to innovate, develop new business models or grow their current business through the development of leadership skills.

"In this special month, in which we can all continue to develop actions aimed at creating a better country, Davivienda is proud to do so, betting on a segment as important as our entrepreneurs of small and medium enterprises, we know that all are part of the engine that makes this country walk and in Davivienda we reward that effort by supporting them with spaces in which they can further develop their skills and enhance their businesses. We want to remind them that in Davivienda they can find a strategic ally to transform their business, since in addition to offering financial solutions, we focus on providing alternatives with which they can grow in the market", stated Erick Morán, SME banking manager of Banco Davivienda.

The MasterClass "Creative Thinking for Leaders", will be led by Elsy Montenegro, CEO of ADN BRANDING El Salvador, who will address issues related to the leadership style demanded by the 21st century.

SME representatives who wish to join the event have a deadline of monday, september 26 to register through Banco Davivienda's social networks.

"In this masterclass we will see four main keys of the new leadership in the 21st century, developed from creative thinking and how they help us to lead teams, solve problems and offer a leadership style capable of responding to the needs of this time”, said Elsy Montenegro, CEO of ADN BRANDING El Salvador.

Banco Davivienda develops actions aimed at supporting SMEs in all areas of opportunity to market their products; therefore, recently in partnership with Coexport developed the presentation: "Logistics for exporting", which provided tools to SMEs that export, so that local products that are distributed in the international market, can follow the due process and avoid limitations or problems at borders.

It also executes an annual training plan with experts and leading professionals in various areas, aimed at its SME business clients, training them in digital transformation, value generation from the knowledge of their customers, among others, thus, it has impacted more than 300 Salvadoran business leaders so far this year.

In addition, Davivienda accompanies SMEs with multiple e-commerce tools, online sales, payment solutions in digital channels, complemented with our entire value proposition that includes financing with a variety of guarantee programs to facilitate their access, life insurance and protection of business assets; and operations to facilitate foreign trade; among others.

For more information on this and other activities of Banco Davivienda, you can go to the website: www.davivienda.com.sv or through FB Davivienda El Salvador and LinkedIn Davivienda El Salvador.