Wednesday, 07 September 2022 17:10

Digicel Business presents "Digital Transformation" study which shows that 82% of companies expect to improve "Know How"

Written by Coralia Cuellar

Knowing the keys to boost your business is essential where digital transformation is latent.

The pandemic has accelerated the process of "Digital Transformation" in the business world and many companies are looking to adapt to the "new normal", associated with the impact of the pandemic by COVID-19, where consumers are increasingly active in a digital environment.

Moving towards this transformation, brings great benefits and added value to companies, generating revenue and above all, improving efficiency in processes, but what are the main uncertainties, achievements and challenges that companies must face in this process?

In this context, Digicel Business conducted an in-depth study where local companies were interviewed to learn how they have adapted to the Digital transformation, how the pandemic has impacted them and if they were prepared for the changes that this has brought in the business world and in general.

The presentation of the results took place at the facilities of the Cámara de Comercio e Industria de El Salvador (CAMARASAL), and featured a panel of experts, who talked about how important "Digital Transformation" is for companies.

This was formed by Claudia Olmedo, New Business Development Manager of ABInBev, and José Giammattei, Entrepreneur and Founding Partner of Applaudo Studios, who, along with representatives of Digicel Business, delved into the findings of the research and presented the different solutions and tools that Digicel makes available to its business customers. The event was led by Tony Carbonero, innovation consultant and member of the Cámara Salvadoreña de Tecnologías de Información y Comunicaciones (CASATIC) who talked the importance of innovation and adoption of new technologies in the development of enterprises.

About the study and its results:

The path to "Digital Transformation", is composed by the adoption of new technologies in the processes and operability in business, impacting the way companies operate and offer added values to their customers. These changes drive companies to increase sales, generate profits, optimize their operations and, above all, improve customer relations.

According to the study, 82% expect this process to transform the know-how of their companies and 72% of them perceive it as an opportunity to evolve in the digital world, especially in such a competitive environment, adapting to new market needs. At the time of entering into this process, important elements must be considered, such as:

Your current business environment and digital landscapes

Your potential business needs

Your company culture

Your customer experience

Your current technology

In any transformation process, you must prepare the way to achieve your business objectives, taking into account the points mentioned above, in order to understand the challenges, needs and changes that your companies will face, taking into account their capabilities.

During this process, there will be a lot of uncertainty or fear when adopting this new way of doing business, since, according to the study, companies are concerned about the insufficiency of technical knowledge, budget, technological structure, lack of strategy and security. In fact, 76% perceive the process as a challenge and 81% are concerned about the ability to execute. However, reinventing and evolving is absolutely necessary, and many companies have already begun to take advantage of this opportunity to maximize profit margins, new sales opportunities and even add value.

This is where Digicel Business is positioned as a strategic ally, ready to advise and accompany its customers on the road to "Digital Transformation", through a range of innovative service solutions that will raise productivity throughout the value chain, regardless of the size of their businesses.

This service is oriented, mainly, to contribute to business development, integrating a variety of services for different types of customers, responding to their needs in a changing environment, providing the ability to take their business to another level, accompanied by a more direct, personalized and above all close attention.

With Digicel Business, you can discover how the "Digital Transformation" can help your company, through tailored solutions, so that your business can evolve and adapt to change. Undoubtedly, this process begins by recognizing that the traditional business environment has changed, and see Digicel Business, as the ideal strategic ally, to face this transformation process.