Wednesday, 07 September 2022 18:49

CREDICOMER committed to the integral development of its clients launches the 9th generation of "Impulsando Sueños"

Written by Coralia Cuellar

Since its launch in 2015, eight generations have been successfully carried out supporting 143 SMEs in San Salvador, San Miguel and Usulután.

Credicomer, an innovative Financial Institution committed to the profitable and sustainable growth of SMEs in the country, launched its ninth edition of the Impulsando Sueños program, with the objective of achieving growth for its clients as strategic partners through this business capacity building program with sustainable business fundamentals.

With IMPULSANDO SUEÑOS, Credicomer's clients will be able to improve their administrative practices, have a more immune and sustainable business, increase their sales and improve their technical skills. For this edition, 20 clients will participate.

"CREDICOMER seeks to strengthen the capacities of our clients and consolidate our position as a leading institution involved in the development of our value chain and the MYPIMEs that comprise it. In this way we maintain a solid relationship with our clients, generating loyalty and sustainability", said Alan Ramírez, representative of the Corporate Social Responsibility Committee.

This CSR program that Credicomer has maintained with excellent results since 2015 focuses on the development and strengthening of business skills of Small and Medium Entrepreneurs by training them in marketing, customer service, sales management, administration, among other courses that help them improve the production of their businesses and make them more competitive in the market.

With this edition they seek to identify the current state of the companies through a diagnosis, which will later be validated with technical assistance, close knowledge gaps identified in the individual diagnoses that will be held with customers through the various trainings.

"We want to guarantee the implementation of best practices through technical assistance and consultancies that we will have one by one, developed and focused on the sustainability and growth of each strategic partner that we train", said Alan Ramirez.

Through IMPULSANDO SUEÑOS, Credicomer is committed to comprehensively address the development of its clients through financial education strategies that allow them to improve their productive and sustainable management.

The Impulsando Sueños program is an action that also reinforces one of Credicomer's strongest values: to be a strategic PARTNER for the SUSTAINABLE AND SUSTAINABLE growth of its clients' businesses.