In addition, digital survey conducted in the period from april 19 to may 4, 2023, among the habits and preferences of consumers 37% choose as a gift for mom a cake, 33% clothing, 29% cash, 26% roses or floral arrangement, 22% lotions and creams, 21% footwear, 18% personal accessories and 12% gift cards.

48% of salvadorans are planning to spend more than US$30 and less than US$60, 22% less than US$30, 17% between US$60 and US$90, and 13% more than US$90.

Sixty-seven percent will take advantage of promotions, offers and discounts to purchase gifts for mom.

Six out of ten consumers (59%) will make their purchases in cash, 24 X will pay with debit card and 13% with credit card, while 3% with store cards, points and bank transfer.

82% of those surveyed will celebrate Mother's Day, while 75% consider it a very important holiday. 40% expressed that they will celebrate out of gratitude and 34% responded that mom deserves it, while 15% are motivated by tradition or custom, among other answers.

The president of the Defensoría del Consumidor, Ricardo Salazar, informed that 57% of salvadorans will celebrate mom with a meal at home, followed by 25% who will do it in a restaurant, a family outing 10% and a meal at home 9%.

The most preferred meal time, with 60% of the responses, is lunch, according to the survey in which 546 consumers participated, of which 66% are women, and 34% men.

Where do they shop? 73% of Salvadorans shop in shopping malls, 16% in department stores, 13% in supermarkets, and 8% in markets.

A 40% of respondents who expressed that they make purchases in e-commerce, detailed that they do it in social networks 15%, online stores 11%, websites 11%, and applications 3%.

Translated by: A.M