Saturday, 10 September 2022 05:54

ASESUISA celebrates ten years with sura's support

Written by Paty Salinas

ASESUISA, which is about to celebrate its 53rd anniversary, is celebrating its first ten years of being part of Suramericana, one of the most solid and supported groups in Colombia and with presence in 9 Latin American countries, and which from the beginning identified great potential in El Salvador, from its human talent to its productive sectors.

This union, which has generated welfare and competitiveness for employees, customers, families, value chain partners, suppliers and all of El Salvador, speaks not only of financial strength, prestige and trajectory, but also of the evolution and positioning of ASESUISA as a benchmark brand in the insurance sector in the country. Good business practices, access to experience in more sophisticated markets and the Company's international vision have given it the necessary support to consolidate its position as the preferred insurance company of salvadorans.

In the last decade ASESUISA has strengthened its capacity for innovation and transformation as part of the process of expansion, consolidation and dynamic growth that SURA has undergone in the region, being today the fourth largest Latin American insurance company by volume of premiums written.

"We reaffirm our commitment to contribute to salvadoran society for many years to come, because we know that working together for the same goal has the potential to transform", said Juana Francisca Llano, President of Suramericana.

Today ASESUISA accompanies El Salvador by supporting its population and promoting its transition to a competitive, sustainable economy, focused on protecting the environment and the communities that make it up. To build fabric is to unite and interact with a dynamic in which all members feel an active part contributing to progress.

"The place that ASESUISA occupies today in salvadoran society is the result of a strategy with a clear purpose, which puts people at the center and seeks to deliver wellbeing and sustainable competitiveness to people and companies", said Enzo Bizzarro, Executive President of ASESUISA.

In response to environmental trends related to technology, communications and industry, which are influencing people's consumption and interaction patterns, a year ago ASESUISA launched the Sucursal Digital, the first virtual insurance sales and relationship model in El Salvador, becoming the first subsidiary to adopt the e-commerce model in Suramericana. This area seeks a digital transformation of access and operations to provide the Company's users with a unified and simple experience, responding to the new needs and ease of access to the insurance portfolio.

One of the company's purposes is to support entrepreneurs, micro and small businesses in their development. Through EMPRESAS SURA, they accompany them to transform their operating models, to be financially and legally secure, to understand the trends, markets and risks they may face, and to develop their markets.

"Looking ahead to the next 10 years, ASESUISA will continue to strengthen its value portfolio, seeking to deliver capabilities to individuals and companies. It will also continue to invest in its digital eco-system, enabling new access and facilitating processes for its users", said Willian Barbosa, Vice President of Insurance at ASESUISA.

Humanity and the planet need us. In El Salvador and in all the societies to which we belong, we want to face the challenges of the environment by anticipating, transforming and creating value from the impacts we generate on the planet and people.

We invite salvadorans to live the life that is present in everything we do. 10 years with you, El Salvador.