In this August vacation season, the campaign “Aprendiendo a conocer nuestro cuerpo y los efectos del alcohol” will be disseminated, which gathers a series of data on the assimilation of alcohol in the body according to various individual factors of each person such as weight, size, hours of sleep, etc., which influence its consumption and allow making decisions for responsible consumption.

"Smart consumption is part of a global initiative, led by the company, which includes educational campaigns, promotion of the designated driver, alliances with national and international organizations related to health, public transportation, civil society and government, as well as a promotion of beer culture that goes from pairing with food and a diverse portfolio of beverages with different alcoholic content and our portfolio of non-alcoholic beverages. All these actions are aimed at encouraging new intelligent consumption patterns that allow us to share good times", said Javier Benavides, La Constancia's reputation and sustainability manager.

From this platform, La Constancia encompasses a set of initiatives focused on achieving better consumption patterns and better business practices in the company to offer alternatives in beverages, all aligned with the Sustainable Development Goals (SDGs) of the United Nations (UN) to ensure a healthy life and promote well-being for all.

In El Salvador, "Smart Consumption" is developing specific actions such as:

1. Alianza Cruz Roja Salvadoreña: A cooperation agreement for a call to raise awareness about having responsible behaviors that is activated during the holiday seasons through contingency plans that will promote Cruz Roja, Plan de Semana Santa, Plan Verano and Plan Belén and that will allow La Constancia to have presence in the 18 water and road posts nationwide.
2. Educational campaigns: to share information on responsible consumption through its website and corporate social networks and promote good decision making

And in the future, other topics will be promoted, such as the "Parents' Guide", which provides guidance on how to address the issue of alcohol with different ages in a conscious, preventive and clear way; the beer culture, which is a broad topic of pairings with food and brands, among other actions that will be integrated "Throughout history, beer has united people from many cultures around the world. Consuming it is a personal decision and can be part of a natural and healthy lifestyle, so we also work to raise awareness through communication efforts, labeling, in the value chain and in the offer of innovative products with different degrees of alcohol, and through other spaces to avoid the adverse effects of harmful alcohol consumption" indicated Benavides."“Aprendiendo a conocer nuestro cuerpo y los efectos del alcohol" in august

Within the framework of the Agostina vacation, the platform becomes more relevant to achieve a moderate enjoyment in salvadorans and positive experiences among responsible consumers.

That is why, through its corporate social networks, consumers will learn about the educational campaign “Aprendiendo a conocer nuestro cuerpo y los efectos del alcohol”, so that they have information that allows them to understand the impact of alcohol against various individual conditions and the importance of responsible consumption to enjoy with family or friends. La Constancia also invites the general population to be aware of its launching.

Additionally, they will be supporting their allies of the Cruz Roja Salvadoreña in 18 water and road posts nationwide as part of the institution's Summer Plan.

La Constancia is a company with a firm commitment to its consumers and this platform is a step forward in that effort to continue working to promote patterns of alcohol consumption with smart decisions for the welfare of the individual and society.