In addition, given that at the center of Tigo's strategy is the experience of its customers, the company carried out an activity in which more than 350 employees took to parks, squares and shopping malls in the country to get closer to its customers, thank them for their preference and listen to their opinions about their experience with the brand and its services.

Tigo continuously listens to its customers through digital opinion surveys after each point of contact with them, which allows it to know their opportunities for improvement, as well as the attributes they value most. On the occasion of its 30th anniversary, physical contact is added to this listening so that employees from various areas of the company, can meet face to face the opinions of salvadorans about their services, finding new opportunities to strengthen the most valued attributes and manage the points of improvement.

For Tigo, its 30th anniversary is an opportunity to thank its customers for their preference. In addition to the activities carried out on this day, customers who have been with the brand for 29 and 30 years will receive personalized awards. In addition to the activities, Tigo will celebrate its 30 years with other initiatives that will be announced in the future and will provide entertainment and learning spaces through digital experiences.

"Our 30 years are an occasion to thank our customers, employees, partners and salvadorans in general, for joining us on this journey in which we have worked on the digital transformation of the country. The construction of digital highways that we started 30 years ago has driven innovation, development and digital and financial inclusion, as well as job creation and community support, but most importantly, it has allowed us to accompany the lives of salvadorans and facilitate their lives through technology", said Edgard Grande, general manager of Tigo El Salvador.

"We arrived in the country in 1992 and 30 years later we are proud to say that we brought for the first time cellular telephony to the country, as well as mobile financial services with Tigo Money, the first sports channel to support national sports with Tigo Sports, as well as value alliances and unique digital platforms in favor of our customers, both individuals and companies. We are committed to continue innovating and putting our customers at the center of our strategy to remain for many more years, generating value to the country", said the general manager of Tigo El Salvador.

Tigo, more than a telecommunications company in El Salvador

Tigo, recognized in various rankings as the telecommunications brand preferred by salvadorans, generates added value to the country from different perspectives. The company directly and indirectly employs more than 5,000 employees, being one of the best companies to work for in the country according to Great Place to Work. It also has more than 3 million customers of mobile, residential and corporate services who have at their disposal digital service platforms and equipment whose strategy places the customer at the center.

Tigo also maintains a constant investment in digital infrastructure for the country, currently executing an investment plan of $500 million from 2019 to 2024, mainly in expansion and modernization of its fixed and mobile networks, thus supporting the post-pandemic economic reactivation with connectivity for tourism, health projects, and educational plans, among others.

Since its founding, Tigo El Salvador has built digital highways that connect people, improve their lives and communities, providing the largest mobile and fixed network in the country.

Today, with a fiber optic network that is equivalent to one lap around the planet Earth and a little more, the company continues to drive the digital transformation of El Salvador.

As important as the investment in infrastructure is the investment in innovation in pioneering digital tools. One of the big bets of the company is the financial inclusion is its electronic wallet Tigo Money, the first Sociedad Proveedora de Dinero Electrónico de El Salvador, which have accessed financial inclusion from their homes and in rural areas more than 500 thousand salvadorans registered to the platform in which an average of 25 transactions per minute are made. Tigo Money has also formed a broad ecosystem that has available some 2,500 points of service, located in 90% of the country's municipalities.

These points of service are mostly micro-enterprises, 57% of them led by women

It is important to mention that Tigo is a leading company in the area of Sustainability and Corporate Responsibility having several support programs that have benefited more than 140,000 women, children, youth, teachers, among others.

Tigo in history

In 1992 the company TELEMOVIL El Salvador was founded, which in 2004 took the commercial brand TIGO. Since its inception the company invested in the establishment of analog networks, which later became digital, 2G, 3G, 4G and 4.5G. Over the years the company lived the evolution of technology of mobile and fixed networks and mobile devices available to the salvadoran market. In 2008 TIGO acquired AMNET, bringing residential services to salvadorans.

The company surprised in 2011, when it launched its financial inclusion tool TIGO Money to the market, which became the first  Sociedad Proveedora de Dinero Electrónico del país in the country in 2018.

In 2014 TIGO consolidated its position as a leader in comprehensive digital services by launching TIGO Star, TIGO Music, Tigo Money App and TIGO Business. In january 2016 it launched its high-definition channel:

TIGO Sports, the first sports platform in the country with FULL HD technology. In addition, TIGO innovated in 2016 (6 years ago!) by partnering with Netflix so that its customers could contract this service through TIGO's residential services.

Year after year TIGO has been adding alliances and offering the best content to its customers, such as Amazon Prime Video (March 2019), HBO Max and Paramount + (January 2022). In 2019, TIGO revolutionizes the way of watching TV with ONE TV and in may 2021, launches version 2.0 with new modalities available.

In 2019, TIGO publicly announced that it would invest $500 million over the next 5 years inç digital infrastructure that included the expansion and modernization of its fixed and mobile networks. It was in October of that year when it was announced that TIGO was the first operator to test the 4G network in the AWS spectrum and in december it acquired new radio spectrum with which, in february 2020 it announced the start of its massive deployment of 4.5G technology for the first time in the country.

In january 2021, Ookla, the world leader in mobile and fixed broadband network testing, data and analytics applications, recognized TIGO as the operator with the fastest mobile and fixed internet in El Salvador, for offering its customers the fastest upload, download and response time.

In september 2021, Tigo becomes the first Tigo/Millicom operation in the region to adapt its platforms to receive bitcoin as a payment currency, a process it successfully developed in the country. In october, Tigo Money announced that the electronic wallet could now be used from any network, taking an important step towards financial inclusion for salvadorans.

In 2021, TIGO was recognized by Derecho & Negocios magazine as Company of the Year, was recognized for the 5th consecutive year as the preferred telephone company of salvadorans and listed among the 14 leading companies in the region by El Economista magazine and its CEO, Edgard Grande, was among the 30 CEOs leading the region.

In 2022, around the 30th anniversary of its operations in the country, TIGO celebrates the preference of its customers, the support of its allies, the accompaniment and talent of its employees and plans to celebrate its presence and impact in the country with a series of activities that will bring unique experiences to salvadorans.