Between march and june 2020, according to the Instituto Salvadoreño para el Desarrollo de la Mujer (ISDEMU), more than 700 cases of women in El Salvador reported suffering some type of psychological, physical or sexual violence.

"Given the rates of violence against women in our country, we celebrate that the Uber app is taking clear actions to help combat this problem. That is why we support this initiative and hope that it translates into a safer environment for salvadoran women", said Claudia Cruz, Executive Director of Voces Vitales El Salvador.

The informative content seeks to address the issue in a different way, therefore, through a practical way and simple language, 5 podcasts were created with different topics such as: keys to provide better service; effective and respectful communication; and what is sexual harassment, how to recognize and avoid it.

The content is on a platform that allows the Driver Partner to listen to the audios, read information about it and, at the end, take a question session certified and designed by Boomerang Effect, which if passed satisfactorily, awards a badge in the form of a medal in the Uber application.

"Addressing such a serious topic in an attention-grabbing and truly effective way is no easy task. That is why, in Boomerang Effect part of the proposed strategy was to have the participation of highly recognized characters, for the deconstruction and construction of new paradigms and ways of thinking", said Fernando Araya, from Boomerang Effect.

"In Uber we want to address the problem of violence against women that is experienced today, in the best possible way. That is why in El Salvador we have partnered with Efecto Boomerang and Voces Vitales, to generate a social impact, which has a resonance in multiple areas of society", said Manuela Bedoya, Uber's safety communications manager for the andean region, Central America and the Caribbean.

Facts about Uber El Salvador:

Uber's mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 25 billion rides later, we are building products to bring people closer to where they want to be. By changing the way people, food and things move around cities, Uber is a platform that opens the world to new possibilities.

Uber está disponible en más de 10.000 ciudades en 71 países en seis continentes.

Uber launched in El Salvador on may 9, 2017. It currently has coverage in the metropolitan area of San Salvador, in addition to the cities of San Miguel and Santa Ana, has more than 233,000 users and 6,100 Driver Partners, with products such as UberX, Uber Comfort, Uber Flash, Flash Moto and Uber Eats.

For more information you can log on to https://www.uber.com

About Efecto Boomerang:

Efecto Boomerang is a Costa Rican company that supports companies through the implementation of business, human development and communication strategies with a gender focus, to generate social impact with return on investment. https://efectoboomerang.com/

Efecto Boomerang has worked in more than 10 countries in the region in the construction of diverse spaces, aware of the importance of inclusion and equity and free of violence for women, diverse populations and all people in general.

Facts about Voces Vitales

Voces Vitales El Salvador (VVES) seeks to empower Salvadoran women by strengthening their personalities, knowledge, skills, abilities and competencies, thus facilitating their access to better economic opportunities. Since 2008, it has benefited more than 17,000 women through its training and mentoring programs.

It is part of the Vital Voices Global Partnership based in Washington, D.C., founded by Hillary Clinton and Madeleine Albright in 1997, which is present in 144 countries worldwide.

It recently launched its Academia Empresarial de la MIPYME led by Women, an online learning platform to provide management skills to improve the business of women entrepreneurs who own MSMEs and the personal, professional, and business growth of salvadoran women.

For more information you can visit the official website of Voces Vitales El Salvador.