The brand launch in this country is an important milestone in the history of the company, which seeks primarily to create shared value in the local market. "Since its inception, the company has believed in the region, understands its development potential and visualizes the opportunity it can provide for the benefit of all Central Americans. Therefore, Cementos Progreso has a robust growth and investment plan that is generating development and employment in the regional cement industry, in order to "build together the country where we all want to live", said José Raúl González, CEO of Progreso.

This strategic expansion will be key to its consolidation plan in Latin America and will open professional growth opportunities for highly qualified teams that join the Progreso family, underscoring the company's commitment to act responsibly with its employees, the environment, customers, suppliers, communities and other stakeholders.  The company will operate with the same excellence in service that has been its hallmark for 120 years of history, which will strengthen the quality of products, attention to different target audiences and innovation in solutions for the salvadoran construction industry.

"In this way, Cementos Progreso will contribute to the construction sector in El Salvador, offering a centennial trajectory and quality products, in addition to being an ally to provide quality construction solutions to all its users. Our objective is to share dreams and build realities together with salvadorans", said Juan Pablo Ardón, country director of El Salvador for Cementos Progreso, referring to the positive impact that the company will generate to improve the quality of life of families and provide development and growth to the country.

Faithful to the legacy of its founder, Carlos F. Novella, since 1899 Cementos Progreso has been recognized for its Code of Values, Ethics and Conduct, which has allowed it to enter annually since 2014 to the ranking of The World's Most Ethical Companies, granted by the Ethisphere Institute (NY). In addition, it has been recognized as one of the best places to work in Latin America and the best in Central America and the Caribbean, by the Great Place to Work Institute, every year since 2012.