Friday, 19 February 2021 08:02

Cadejo Brewing Company enters the Hard Seltzer market with Agua Dura

Written by Cindy Moreno

After 8 years of being leaders in the Central American region in craft beer, Cadejo Brewing Company now ventures into the Hard Seltzers segment with its new beverage "Agua Dura".



This beverage of salvadoran capital, joins the dizzying international competition of giant companies such as Corona, Heineken and Coca-Cola, to capture the demand for this type of beverage that is gradually gaining more followers, especially young people, who like alcoholic beverages but also seek to maintain a healthy lifestyle.

What is a hard Seltzer?

It is a beverage whose main composition is flavored carbonated water and alcohol.

Its manufacturers sell them as a kind of soft drinks with low alcohol content -between 3 and 5 degrees- and low calorie content.

In the United States these are all the rage. Between spring and fall 2019, these drinks attracted more than 7.5 million new consumers and generated US$1.5 billion in sales that same year, according to U.S.-based data consultancy Nielsen CGA.

Therefore, the "legend" wants to make history and captivate the palate worldwide with its formula of mild alcohol content of 4.3% ALC / Vol., zero sugar and only 80 calories. It is available in 3 flavors: Coconut, Passion Fruit, and Lemon-Lime.

"Agua Dura Hard Seltzer is a refreshing, mineralized, carbonated water-based beverage with a subtle hint of natural flavors and is made to be enjoyed at any time of the day", said David Falkenstein, general manager of Cadejo Brewing Company.

In addition, Agua Dura aims to offer consumers a beverage that they can enjoy without having to worry about their diet.

"We are including more options within our portfolio, and we want to consolidate our position as leaders in beverage innovation, offering our customers a wide range of varieties to choose from every time they sit down in one of our restaurants. With the welcome of Agua Dura to the Cadejo family, we now offer our customers more than a dozen different options from craft beers and sodas to hard seltzers", he said.

Agua Dura, like all Cadejo Brewing Company products, has been created with passion and pride and it is part of a plan to bring our consumers the diversity of options that the brand has to offer to those who visit them.

Cadejo, thanks to its operation, generates 160 direct jobs and hundreds more indirectly, which contributes to the dynamization of the salvadoran economy.

Regarding the investment of this new project, those in charge of the brand preferred not to reveal this type of data due to internal policies.

What they did emphasize was that they have been seeking forms of investment to continue strengthening the company that emerged in 2008 in El Salvador.

Last modified on Friday, 19 February 2021 08:14